BRANDING + SQUARESPACE WEB DESIGN

My branding and web design package will give you a cohesive visual identity to tie together every component of your marketing—giving you the confidence to show off your business and book the clients you’ve been dreaming of.

THERE’S MORE TO A BRAND IDENTITY THAN JUST A PRETTY PACKAGE.

My in-depth brand questionnaire will help us dive deep into your brand’s message and target market, so that your brand design is built on strategy with your ideal client top of mind. I’ll help guide you to understand the problem your customers are actually trying to solve, and then help illustrate your story in a way your customers can connect to.

AND THERE’S MORE TO A WEBSITE THAN JUST A PRETTY DESIGN.

Plenty of designers make beautiful websites, but I make websites designed to convert browsers to buyers. I’ll help you make sure that your message is clear and actionable, with a user flow that guides visitors to your specific business goals. Every design decision is deliberate with your end goal in mind.

BRAND + LOGO DESIGN

• Initial consultation, Pinterest homework, and comprehensive questionnaire

• Mood Board

• Primary Logo Design

• Custom Color Palette

• 2-3 fonts custom selected for your brand

• Alternate Logo and Submark/Watermark

• Favicon

• 2-3 Patterns/Textures

• Business Card Design

• Detailed Brand Guidelines PDF

*Scroll down to see collateral options

 Final files delivered:

• All logos in color, black, and white (JPG, PNG, PDF, EPS)

• High-res, print-ready PDF file of business card design

• Detailed Brand Guidelines PDF

• Patterns and/or textures in high-res format

SQUARESPACE WEBSITE DESIGN

• Comprehensive web design questionnaire and strategy session

• A fully custom, responsive Squarespace website that will look gorgeous on any device

• Homepage, 5 content pages and new blog set-up ($150 for each additional page)

• Assistance with custom domain registration (or connection if you already own one)

• Assistance with Squarespace sign-up (Click here for info on Squarespace fees)

• Website optimized for SEO basics

• Custom graphics to maintain your branding consistency

• Social media and Newsletter integration

• Detailed built-in website analytics

• Insertion of your opt-in box

• Custom pop-up

• Custom 404 page

In your hands:

• Full access to your brand new Squarespace site

• Custom Squarespace web training videos so you're fully empowered to update your site moving forward

• 2 week tech support on your site after launch

1 | SAVE YOUR SPOT

Book your spot in my design queue by submitting a 50% non-refundable deposit and signing the contract.

2 | DO YOUR HOMEWORK

Create a Pinterest inspiration board (I'll help guide you!) and complete a comprehensive design questionnaire about your business, mission, goals, and ideal client.

3 | I DIVE IN

I study all of your "homework," then spend time researching your industry, competitors and ideal client to ensure that my design direction solves your needs, speaks your message, and helps your business stand out among your competitors. Then I'll work my magic and start laying the foundation for your unique, custom brand identity that will inspire your customers to take action.

4 | MOOD BOARD

I deliver your mood board on Day 1 of your project. The mood board ensures that we are both on the same page and share the same vision for your brand voice and aesthetic.

5 | LOGO DESIGN

I deliver 3 initial primary logo concepts with notes on the strategy behind each concept and mockups for what the logo might look like on your website or on printed branding materials. The realistic photo mockups bring your logo to life, helping you visualize what it will look like in real life, beyond the screen. You have two optional revisions of feedback, and we will work together to make any edits as needed.

6 | BRAND DESIGN

Next, we nail down your alternate logo, submark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it come to life.

7 | BRAND COLLATERAL

We get down to business and start cranking out collateral as soon as your branding is in place. I deliver your business card and any additional brand collateral add-ons, and you have two optional revisions to make sure they are perfect.

8 | SOCIAL MEDIA GRAPHICS

Depending on which platform you are comfortable working in, I will create completely customizable templates in Photoshop, Illustrator, inDesign or Canva. The templates are totally custom to your brand with your brand colors, fonts, patterns/textures, logos and logo marks. All you have to do is swap out the text or images, and you're on your way to a cohesive, branded instagram feed.

9 | WEB DESIGN QUESTIONNAIRE

While I'm working on your branding, you will fill out an in-depth web planning questionnaire that outlines your website goals, pages, and any features and functionality that your website will need.

10 | WEB DESIGN

Once your branding and collateral are complete, we work hand-in-hand to create a badass website that is totally custom to you, your brand and your business goals. Your site is designed with your ideal customer as the star of the show, so you can start attracting the clients and customers you've been dreaming of.

11 | BRAND LAUNCH

After the remaining balance is paid in full, all final logo and collateral files will be delivered in neatly organized folders via Dropbox. I'll transfer your website over to you, teach you how to edit and update your Squarespace site, and set your brand new, gorgeous and effective site to go live. You sit back and watch your business grow.

PRINT COLLATERAL ITEMS:

Delivered as high-res, print-ready files. Printing available for an additional fee. 

• Business Card set-up for additional employees

• Letterhead + Branded Envelope

• Thank You Cards or Notecards + Branded Envelope with return address

• Postcard

• Menu

• Brochure/Flyer

• Price Sheet/Sales Sheet

• Ad Design + more!

SOCIAL MEDIA COLLATERAL: 

Templates are fully editable layered files in .ai or .psd format, or in your Canva for Business account. Each template includes multiple branded backgrounds in a variety of your brand colors, fonts, patterns and textures.

• Pinnable blog graphic template

• Square social media templates 

• Instagram story templates

• Instagram story highlight icons (PNG files)

• Social media profile images (PNG files)

• Social media cover image templates